Use audiences in Adobe Target to target different content and experiences to specific audiences to optimize your web marketing by displaying the right messages to the right people at the right time. Admin. These web analytics cookies, provided by Adobe Systems Inc. Functions let you filter/sort your data and do statistical analysis. Adobe Analytics Visitor / Google Analytics User: Definition: While multiple hits make up a session/visit, multiple sessions/visits make up a visitor/user. Our Calculated Metrics tools offer a highly flexible way of building, managing and curating metrics. Reports & Analytics: Click Analytics > Reports, open an existing report and click the Segments icon in the left navigation, then click Add. In my opinion, using the page velocity against the entry page, dimension doesn't produce useful data. In Data Warehouse, dimension items include numbered weeks based on the request’s date range. A visit can have both an exit and a bounce (and a plethora of other metrics) even in a single hit. Definition: Frequency of site visits indicates the overall number of visits made by each user on your site. Velocity charts are most meaningful when sprint duration and number of group members are constant. Change the attribution model of that event to Participation under the Settings gear. Hi @daryl_m, Using page velocity metric against the page dimension will tell you the average number of pages views that occur after each page. The next day, the see a social media post from one of their friends. A visit ends when they meet any of the following criteria: 30 minutes of inactivity: Almost all sessions end in this manner. Click the top cell of the desired metric to represent the treemap. Understanding where your fold is can allow you to optimize content for viewing. The ‘New engagements’ metric shows the number of times a visitor matches a marketing channel for the first time in that visitor’s engagement period. It is one of the most common dimensions used in Adobe Analytics, as it provides insight on which pages on your site perform the best. The ideal strategy for content velocity will shift, depending on your overall ranking goals and your existing website authority. Many customers have data flowing into a global report suite, but also have data flowing into smaller report suites. Speed of closing the gap between data and insights, insights and action. The name of the virtual report suite is not inherited from the parent report suite and should be distinct. Using page velocity metric against the page dimension will tell you the average number of pages views that occur after each page. There are three categories of operators: Standard, Data Warehouse, and Distinct Count. Your ability to make strategic, data-driven decisions for your business. With Visit participation, every time a page is hit, all pages that were previously hit. If that doesn't sound right and you have some documentation you are referencing for page velocity that may help in clearing this up. Content velocity is the gas that powers the personalization vehicle. You can use this metric to understand which dimension items have the highest bounce rate, or to see an aggregated total bounce rate of your site over time. Example See full list on analyticsdemystified. Since Page A’s image request never loaded, the second page appears as the first hit of the visit in Adobe Analytics, with Page A as the referrer. You can filter on dimensions that you add to the Row Labels grid. Here is a video overview: Access the Success Events page in report suite settings: Log in to experiencecloud. Marketing Channels are a key feature of Adobe Analytics. Define Settings. When using Adobe Analytics, it is now possible to leverage powerful capabilities like Analysis Workspace, Report Builder,. It’s a platform commonly used by marketers and business analysts for business analytics purposes. We are consistently a Leader in analyst reports like the Gartner® Magic Quadrant™ and The Forrester Wave™ because we develop features that make data and insights smarter, cleaner, faster to access, and easier to use. Avanade is the leading provider of cloud and advisory services, AI and sustainable industry solutions across the Microsoft ecosystem. This dimension is valuable to help gauge your website’s appeal and. An audience is group of people with the same characteristics, such. Analysis Workspace: Click Analytics > Workspace, open a project and click + New > Create Segment. According to the 3Vs model, the challenges of big data management result from. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences. These can take different data structures that are often inconsistent within or across data sets. Here are six ways content velocity affects your blogging success. In Analytics, go to Components >. Created for: User. The path the visitor takes though a website is called the clickstream. Quick definition: Cookieless describes a way of marketing in which marketers are less reliant on cookies – bits of data that contain personal identifiers. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Drag the Countries dimension into the Definition canvas, select Germany as the value, then select does not equal as the operator. Default Metrics. On the Marketing Channel Manager page, click Add Channel. Quantifying Content Velocity is a really great approach to understanding how quickly different types of content get in front of an audience. Use real-time data to create impactful, effective marketing campaigns. Here are the dimensions and metrics you can use related to Marketing Channels: This is the recommended. Simply put, Spark is a fast and. 6th September 2021. You can also use this dimension in a segment to focus on visitors that return to. The Tracking code dimension itself, which uses the campaign implementation variable. Click More > Add Alert. If that. Browser. Additionally, he implemented a content and commerce strategy to improve content velocity and content authoring time by 55%. . , click on a page link) to load completion in the browser. Check out the link for further details. CMOs have entered a new era of high-velocity data marketing to spot sudden disruptions in market and customer behavior. Sent With - Indicates when the data is sent: Media Start is the analytics call sent on media start, Ad Start is the analytics call sent on ad start, and so on; the Close calls are the compiled analytics calls sent directly from the heartbeat server to the analytics server at the end of the media session, or the end of the ad, chapter, etc. The type of scenario you are describ. Both forms can be built into customer experiences, but the. Name the metric "“Page Views per Visits” or something similar. Admin. Devoting some time to plan segments improves the chances that they will be useful for your organization and that their numbers will be kept in check. Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5. Analytics segmentation. Or functions as well. I want to be able to document them offline. The quote goes against the ‘less is more mentality of the ‘quality. The ‘Unique visitors’ metric shows the number of visitor IDs for the dimension item. New. Environment Social. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. Specifically, data challenges deal with the four (4) “V’s” (Volume, Velocity, Veracity, Variety) []. the speed at which an object is traveling: 3…. No matter where you are with your analytics maturity, we can help. 2. In order to future-proof your Marketing Channels implementation and to ensure that there is reporting. Hi @daryl_m, Using page velocity metric against the page dimension will tell you the average number of pages views that occur after each page. You can build and save segments in the Segment Builder, or generate segments from a Fallout report (in. Created for: Beginner. I am trying to see what is the logic/definition behind a metric in Adobe Analytics. We’re talking about the speed of acquiring real-time, relevant data signals. This dimension is related to the Site section and Server dimensions. By default, a sequential segment identifies all matching data, showing the filter “Include Everyone”. Type a unique, descriptive audience. Admin. Adobe Analytics is the award-winning. As a result, analysts can understand user behavior that crosses browsers, devices, or apps. Attribution component settings. Page is most granular, Server is least granular, and Site section is between. The ‘Content Velocity’ calculated metric helps you measure how a dimension (typically Page) contributes toward users spending time on your website or app. Background. Analytics is the process of defining a method to transform data into actionable insights by identifying meaningful trends, making predictions, and working smarter. 0 in web analytics and mobile app analytics. To help you put Adobe’s 2023 Digital Trends into action, we’ve created a series of short guides that tap into specific topics. Outlines the steps and best practices to follow when planning your segments. Table and visualization data source settings. Adobe Analytics. . This is because entry page is one of a small subset of dimensions that operate at the. The next day, the see a social media post from one of their friends. The denominator is not available as a separate metric in Adobe Analytics. Transcript. It uses the formula Page views (Visit participation) divided by Visits. When you configure dimension filtering from the Pivot Layout, you can additionally specify the number of entries from cell. Adobe Analytics provides various calculated metrics to cover the most common use-cases. You can now publish Analytics segments. For example, you could see the top campaigns (using the Tracking code. . A CMS lets you easily edit your digital experiences and then publish those experiences out to the web and other digital channels. For information on how exits work as a dimension, see Exit dimensions. Select the component, then expand the Attribution section on the right side of the screen. One important update is if you are an Adobe Analytics Admin you can enable participation on your own and no longer have to contact Customer Care. Using the equation of drag force, we find (mg = frac{1}{2} ho C A v^2). 21 Adobe Analytics Competitive Buyer’s Guide 3 with constraints on the definition of certain data attributes. The idea behind the technology is relatively straightforward: empower users where they. Campaign label. Also, user profile information is centralized in the Adobe IMS system. Adobe Analytics is a part of the Adobe Experience Cloud. ADOBE ANALYTICS Analytics that give you actionable insights. The Segment Builder lets you compare and constrain values using selected operators. For example, when you define a timeout window for a user session, the solution might require that you apply that definition to all your channels. For example, a visitor can come to your site every day for a month, but they still count as a single unique visitor. They add the product to their cart, but do not purchase it. The ‘Page’ dimension lists the names of pages on your site. Devoting some time to plan segments improves the chances that they will be useful for your organization and that their numbers will be kept in check. Go to the data view that contains the component whose default attribution model you want to update. Last week, I shared how to quantify content velocity in Adobe Analytics. Admin. Consider the following example of a cross-visit journey. Content authors are able to select styles to apply to an entire page or when editing a component on a page. Often, outdated processes and inefficient systems are slowing work down. To build a simple “Page Views per Visits” metric: Begin building a metric, as described in Build metrics. Admin. The ‘Exits’ metric shows the number of times a given dimension item is captured as the last value in a visit. Is there a way to calculate the bounce rate and page velocity using the data metrics in the data feed? We import a daily hit file into Snowflake which has several hundred columns of different data points--just not sure where to start looking. The General Data Protection Regulation (GDPR) is the European Union’s new privacy law that harmonizes and modernizes data protection requirements. Created for: Beginner. If a visitor reloads the page or fires link tracking calls, it still counts as a single page visit. This will take you to the new Alert Builder. Hi @daryl_m, Using page velocity metric against the page dimension will tell you the average number of pages views that occur after each page. 21 Adobe Analytics Competitive Buyer’s Guide 3 with constraints on the definition of certain data attributes. There are several ways to access the Segment Builder: Analytics top navigation: Click Analytics > Components > Segments. Descriptive analytics. Look at what Adobe Analytics. Decide how many decimal places you want the. This metric displays in HH:MM:SS format. Analytics top navigation: Click Analytics > Components > Segments. The name of the virtual report suite is not inherited from the parent report suite and should be distinct. They allow you as marketers, product managers and analysts to ask questions of the data without having to change your. The goal of marketing personalization is to lead the customer to the next step in their purchase journey. The only supported wildcard character is the asterisk: *. In Reports & Analytics, open the report where you want to set an alert. The audience is also available as a targeted audience for a campaign experience delivered by Adobe Target, and in Audience Manager. Entry dimensions are available for all variables with pathing enabled under Traffic. If your reporting values contain such characters that you choose to classify, use the following steps: Log in to Adobe Analytics, then navigate to Admin > Classification importer. e. You can begin creating a calculated metric in any of the follows ways: In Analysis Workspace, open a project, then select Components > Create metric. Embrace content velocity, optimize for backlinks, keep learning, and keep iterating. This is because entry page is one of a small subset of dimensions that operate at the. Experience Cloud Advocates. Find the terminal velocity of an 85-kg skydiver falling in a spread-eagle position. Faster, more engaging websites. Admin. Adobe Target Classic. i want to calculate the content velocity of each page in my website. Use the Offers library in Adobe Target to manage your code offer and image offer content. Build a time-parting heatmap. For instance, if I have a content site, and I want to know how much one piece of content tends to lead to the reading of MORE content, I might use a. Name the metric "“Page Views per Visits” or something similar. They record the first dimension item, and persist it for the entire duration of that visit. For example, the Days of Week dimension is composed of the following dimension items: Sunday, Monday, Tuesday,. gianpierob. Click Audiences in the top menu bar. The ‘Bounces’ metric shows the number of visits that contained exactly one hit. Admin. They add the product to their cart, but do not purchase it. Frequently Asked Questions (FAQs) 1. Learn how you can redefine customer loyalty by building trust and empathy through relevant content and understanding their personal healthcare journeys. Business requirements, data design, and data collection are. Adobe Analytics, Adobe Audience Manager, and Adobe Target. (1) What does dotted line connecting pages stands for? - Dotted line is nothing just denoting a connecting path, means user entered to your website and immediate next visited the page K2 and then without visiting any other. If a value is not yet seen in reports, it initially is bucketed in the Low-Traffic dimension item. Adobe Experience Platform: Adobe Experience Platform standardizes data and content across the enterprise, powering real-time consumer profiles, enabling data science, and accelerating content velocity to drive experience personalization across the customer journey. Click Edit Settings > Marketing Channels > Marketing Channel Manager. We recommend using Attribution IQ instead of the existing Marketing Channel attribution to fine tune your Marketing Channel analysis. Google views a steady stream of high-quality content as a good thing. We know digital. Admin. This metric is useful when you want to see the number of times a dimension item was set without the hits where that value persisted. In my opinion, using the page velocity against the entry page, dimension doesn't produce useful data. They set a variable to multiple report suites, and send their data to more than one report suite. Tag management — using a tag management system (TMS) — is the process of organizing tags and using them for marketing, advertising, and creating a better customer experience. This metric is vital for eCommerce sites in measuring conversion. To select default metrics at the report level: Run a report. SOLVED Content Velocity. The ‘Last touch channel detail’ dimension reports details around the most recent marketing channel a visitor matches with during that visitor’s engagement period (30 days by default). See Dimension Overview for more information. Dig deeper into web. In my opinion, using the page velocity against the entry page, dimension doesn't produce useful data. Attribution gives you the ability to customize how dimension items get credit for success events. Navigate to Admin > Report Suites. Marketing analytics is the study of data with the purpose of evaluating the performance of marketing activity. If you want to learn more about how it works and what benefits come with measuring this, then you are in the right place. The denominator is not available as a separate metric in Adobe Analytics. New Learnings (for me): Content Velocity. Many brands struggle to create, manage, and distribute personalized content for customer experiences. Metrics overview. Embrace content velocity, optimize for backlinks, keep learning, and keep iterating. Calculated metrics: Use simple formulas to combine metrics, or advanced functions. Jump into Adobe Analytics: Step One: Click Analytics > Admin > Report Suites (if you don’t have it, select All Admin) Step Two: Next, you can either click on " Create New " (beside Edit Settings) or " Add " (under Groups > Rollups) Step Three: A "Create New Rollup" dialog box will pop up and you will need to: Add a rollup report suite ID;The ‘Unique visitors’ metric shows the number of visitor IDs for the dimension item. In the left rail, click the plus sign (+) next to Segments: or. One thing these settings can be used for is measuring content velocity: that is. Give it a user-friendly Description to show what it’s used for. It is a place to categorize metrics in a meaningful way. = $2083. New documentation for Adobe Analytics dashboards: May 21, 2020: New documentation on accessibility improvements to Analysis Workspace, including improved keyboard navigation, color contrast, and screen reader support. Reports & Analytics: Click Analytics > Reports, open an existing report and click the Segments icon in the left navigation. Metrics allow you to quantify dimension items, such as to see which pages on your site have the most page views. Content Velocity measures the impact of content on downstream content. For example, you can determine if a new offer increases your revenue per visitor or adding an item to a shopping cart. Recent policy shifts by web browsers include the deprecation of 3 rd party cookies in the name of consumer privacy. Dimensions. For example, if a visitor arrived to your site and. Speed of generating data insights. Recent updates have significantly optimized the publishing workflow. The cookies provide the ability to test which online content and offers are more relevant to. 2021-08-19. Since mobile app data is typically captured in a report suite that does not contain web data, these prefixes were not necessary. A sequence is a consecutive set of hits where a given variable contains the same value (whether by being set, spread forward, or. The Annotations manager shows you all of the annotations that you own or that have been shared with you. Created for: User. Hi @daryl_m,. Use the Audiences list. e. A person to your site clicks a paid search link to one of your product pages. Analytics is a broad term that encompasses multiple disciplines for driving business development and transformation, namely business, and data analytics. Analysis Workspace allows you to quickly build analyses to gather insights and then share those insights with others. A person to your site clicks a paid search link to one of your product pages. This metric counts the number of visits where the Page dimension item contained only a single unique value for the entire visit. Topics: Calculated Metrics. For time-based dimensions, you can see how the average number of page views within a visit trends over time. This involved classifying content with the date it was published and looking at subsequent days to see how fast it is viewed. A person to your site clicks a paid search link to one of your product pages. Instances. Success metrics include key business measures that enable you to determine the success of a given experience or offer in a Target activity. MINV, MEDIAN, and MAXV return the same value as QUARTILE when quart is equal to 0 (zero), 2, and 4, respectively. Metric type. Learn how to add context to dimensions and metrics in Adobe Analytics. The technical jargon and caveats are important to understand but only following grasping the core definitions. Components and templates are made more flexible by empowering authors to render. If more than 30 minutes lapse between hits, a new visit begins. Nor is it a feature. The first process is called “live stitching”, which occurs as the data streams into Adobe Analytics. But you can also get status change information using a Note report. If you're having issues with high session refresh (I think Adobe considers high to be over 4%) then take a look at your internal URL filters (if you're admin), and a full site tagging audit. This dimension is valuable in understanding what contributed to the hit matching a marketing channel. The shade of color in a heat map typically indicates the volume of a data point. The a values correspond to each x value, and b is a constant value. If your brand’s content velocity is slow, your teams may be doing more work — but creating less content — than today. Use the velocity chart as guidance and not as a factual representation of. Example 1. . Filters narrow the data returned by requests and can be applied from the Pivot or Custom Layouts. To access the Audiences list, click Audiences in the top menu bar: The Audiences list contains the audiences that you can use in your activities. The more content you create in a given day, week, month or year–the greater your content velocity. For example, a visitor can come to your site every day for a month, but they still count as a single unique visitor. For example, you set a Campaign Name to $2, which identifies position 2 in a tracking code as the Campaign Name. 75%, and 99. mcaudiences. For example, you could see the top campaigns (using the Tracking code dimension) or top. Strategy. Both of them take you to the Segment Builder in Adobe Analytics, where you can find further instructions. Knowing this, you can either strive to increase the numerator (in this case. Select Set attribution, then select the attribution model in the Attribution Model drop-down menu. The 5 V’s of Big Data: Velocity, Volume, Value, Variety, and Veracity. That next step can be a conversion, such as a sale or registration or identifying themselves as a lead, or it can be an engagement, such as consuming more content or spending more time on a digital property. This dimension can intentionally be blank if you don’t have any products on your site. Intelligent alerts; Alert Builder; Alert Manager; Intelligent alerts - use cases. Click the 9-square icon in the upper right, then click the colored Analytics logo. THEN implies that one segment criteria occurs, followed by another. Analytics displays a standard set of metrics in all reports and projects, unless a user selects a custom set of metrics. Success Metrics. Instantaneous velocity is the velocity of a body at any given time. Making a Case for More Resources. The rule number. Put your brand’s content velocity to the test. The metric for which you want the quartile value. Read real-world use cases of Experience Cloud products written by your peersCalculated and advanced calculated (or derived) metrics are custom metrics that you can create from existing metrics. In my opinion, using the page velocity against the entry page, dimension doesn't produce useful data. Unlock operational efficiencies through greater automation. Velocity definition states that it is the rate of change of the object's position as a function of time. Content Velocity is commonly used in content analysis alongside other key metrics such as Page Views, Visits, and Bounce Rate. Content velocity is simply defined as the amount of content you produce over a given period of time. Learn how the Universal Editor enables what-you-see-is-what-you-get (WYSIWYG) editing of any headless and headful experience. This practice creates an extra layer. Hover your pointer over the column headings to view a tool tip containing the definition of each metric in Social then go to Analytics then go to Posts. Attribution component settings. At the end of the sprint, your team has completed three stories, but the fourth is only half complete. Analysis Workspace: Click Analytics > Workspace, open a project and click + New > Create Segment. Learn how to use Analytics tools, including Analysis Workspace, Analytics Dashboards, Report Builder, and Activity Map. Recent developments in sensor networks, cyber-physical systems, and the ubiquity of the Internet of Things (IoT) have increased the collection of data (including health care, social media,. Then, adjust the attribution model through the settings gear by checking the Use non-default attribution models checkbox. Automated Personalization (AP) activities in Adobe Target combine offers or messages, and uses advanced machine learning to match different offer variations to each visitor based on their individual customer profile to personalize content and drive lift. Track the intention to start. For example, first touch or last touch. For example, first touch or last touch. The standard metric is calculated with "participation" attribution. Cross-Device Analytics. The ‘Bounces’ metric shows the number of visits that contained exactly one hit. Transcript. When a variable reaches 500,000 unique values, data begins to be bucketed under Low-Traffic. Report Builder: Add or edit segments in. On the Settings tab, define these settings and then click Continue. Follow the other best practices to ensure consistency and robust controls over your analysis with Attribution IQ. In my opinion, using the page velocity against the entry page, dimension doesn't produce useful data. Some Customer Journey Analytics terms differ from how they have traditionally been used in Adobe Analytics: Use lookup to retrieve the value from the specified dataset for a key/matching key (in an event dataset) where there is a 1-to-1 relationship. Some dimensions, such as eVars, persist dimension items past the hit they are set on. It uses the formula Page views (Visit participation) divided by Visits” . Last week, I shared how to quantify content velocity in Adobe Analytics. In my understanding the result is then counting only unique pages, eg. You can begin creating a calculated metric in any of the follows ways: In Analysis Workspace, open a project, then select Components > Create metric. Takes you to the virtual report suite builder where you can create new virtual report suites. Hi Brian, These are now expired. The standard metric is calculated with "participation" attribution. GM-PR@avanade. And deliver high-impact digital assets at every step of the customer journey. Admin. In Analysis Workspace, open a project, then select the Plus icon next to the Metrics section in the left rail. An audience is a group of similar activity entrants who see a targeted activity. The ‘Customer loyalty’ dimension reports the number of visitors to your site that have made 0 prior purchases, 1 prior purchase, 2 prior purchases, or 3+ prior purchases. 9%. Segment is not compatible with Reports & Analytics. This dimension is valuable to understand how your site affects purchasing behavior. You can also trend this metric over time to see how overall time spent changes. Optimized for improvement Develop. If you want to learn more about how it works and what benefits come with measuring this, then you are in the right place. This integrated development tool lets you build and save simple or complex calculated metrics. 9/23/14. Browser. Use it to generate personalised content and copy, humanise your conversational experiences and create audiences and journeys — all with exponential productivity. A basic report shows rows of string values (dimension), against a column of numeric values (metric). Based on those Segments we will then define some Calculated Metrics to make our lives even easier. April 16, 2020Adobe Analytics, Adobe Customer Journey Analytics, Adobe Product Analytics. In the Definition canvas, drag in an Orders metric. Marrying design, strategic consulting, and implementation. Outlines the steps and best practices to follow when planning your segments. Using page velocity metric against the page dimension will tell you the average number of pages views that occur after each page. To build a simple “Page Views per Visits” metric: Begin building a metric, as described in Build metrics. Go to Components > Segments, then click + Add. . Closed captions in English, French, and German can be accessed in the video player. Adobe Experience Platform Query Service: Enables data analysts to. Usually, a report suite is one website, but it can be a global segment where you have combined several sites' numbers to get totals. It is based on the Tracking code dimension. This dimension helps you understand which links were the most successful in driving traffic to your site. The new Alert Builder and Alert Manager in Analysis Workspace replace the existing alert functionality in Reports & Analytics. As long as metrics meet the criteria to get a +1, a ton of metrics can belong to a single hit. - For more information about Customer Journey Analytics, visit the documentation. The ‘Orders’ metric shows the total number of purchase events made on your site. 11/3/21 8:21:59 AM. The landing page for Adobe Analytics brings together both Analysis Workspace and Reports & Analytics in a single interface and access point under the Workspace umbrella. Marketo Measure integrates with leading CRM, marketing automation, and ad providers to automatically capture each interaction across your online and offline marketing and sales channels. Data collected by Analytics can be sent to Experience Platform. Customer Attributes in the People service is part of the Adobe Experience Cloud and provides enterprises a tool to push their customer data to the Experience Cloud platform. To build a simple “Page Views per Visits” metric: Begin building a metric, as described in Build metrics. The list also shows the source where the audience was created: Adobe Target. For example, a temperature map of a country might use dark blue to show the coldest areas, a lighter blue to show. 2. Combine Adobe Creative Cloud, Experience Manager, Workfront and Sensei for AI-enabled content management that integrates with other Adobe tech and third-party tools. Monitor resolution. Use real-time data to create impactful, effective marketing campaigns. Also, big data technologies can be adopted to address the data processing challenges. They are they same, just been renamed. Add the metrics that you would like to save as the default metrics. One thing these settings can be used for is measuring content velocity: that is, how much a certain value contributed to more content views later on. The best analytics tech also typically gives marketers unlimited flexibility with calculated metrics with data quality that is superior to a free solution, since data sampling does not occur in an. VRS. Tips for managing content; Content management definition. Content Velocity. Use it to generate personalized content and copy, humanize your conversational experiences, and create audiences and journeys — all with exponential productivity. The concept of attribution in Adobe Analytics requires two components: Attribution model: The model describes the distribution of conversions to the hits in a group. Dimension-graph live linking. 8. If you have a solution design document, most dimensions specific to your organization end up as eVars, additional to the default dimension available with Adobe Analytics, like ‘Page Name’, ‘Referring Domain’, ‘Channel’. Entry dimensions are visit-based.